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Sometimes, stating the obvious is nothing more than that; merely verbalizing what everybody in the audience already knows. Sometimes, something is obvious to the speaker/writer, but is genuinely a novel concept for the audience. Sometimes, everybody already knows, but only a few actually practice Read More

It can be very useful to lower the commitment level early in the sales process, especially to get in. But you cannot get trapped in too small commitments later, when they will unravel your deal and cause you to fail for your dream client. Read More

Attitude is key to execution it permeates every aspect of the approach and actions taken during the sale. While it may seem like an intangible, it is very much something the individuals can control, and manage. Read More

When the right metrics are captured and used well, they are powerful. Here are six metrics that you aren’t tracking, but predict your performance. Read More

One of the core differences between guerrilla
social media marketers and other marketers is how
they measure success. When asked about return-on-
investment (ROI) from social media marketing, many
will claim it’s impossible to truly measure. Some will
say that it’s all about community and sugg Read More

This month’s topic on Sales Bloggers Union is: “Do we sell based on the way we buy?” It’s an interesting question, but the more interesting question is to we treat the people we are selling to in the very same that we would want to be treated were we buying?

Would you, selling the way you sell n Read More

The job of a sales person is to create and fill demand. Many focus way too much on product and other secondary things that place them more on the supply side of sales. Read More

Take the 90/12 prospecting-nurturing challenge; you will see results and you will set yourself up for a rocking New Year. Read More

Today’s Guerrilla Social Media Marketing Radio episode is on hyper-local social media media marketing — guerrilla style.
We discuss:

* nano-markets
* nano-casting
* FourSquare
* Meetup.com
* Twitter Search
* And of course guerrilla tactics for each of these concepts Read More

Today's show is a full audio recording of Chapter 1 - The Guerrilla Social Media Marketer's Path. It includes the 10 Personality Traits of a Guerrilla Social Media Marketer. Here's a brief overview of the 10 traits: 1. Immune to hype: There is a lot of hype around social media. The Guerrilla search Read More