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While we are all eager to launch a new campaign and wait for the conversions to come rolling in, it's not a bad idea to make sure you aren't making some of the most common mistakes people make. Make sure to make a mental note of this and avoid them at all costs. Read More

One of the rules of etiquette is that intimacy has a pace and a sequence. Some things are done only after other things, and usually with a certain elapsed time. Successful salespeople know that that exactly the same rules apply in sales. Read More

ONE OF EMAIL'S STRENGTHS IS how well it continues to adapt to all the shifts and changes that constantly reshape the marketing landscape. However, those adaptations have implications that affect the way you use email to market today and in the near future. While as many as a dozen trends might affect email marketing today, Read More

Usability (as well as accessibility) is a too broad topic to be discussed in one post of course. Besides, I am no professional web designer or usability professional to offer any expert advice on that. Still I've come across a couple of fun and useful tools that should be shared at SEJ: Read More

Beyond the advertisers point of view, you can use this as a nice competitive analysis tool. You can see data about which keywords are relevant to any site on the Internet — so, if you are getting into a new line of business and want keyword data, just plug in the site's domain and click go. Read More

When you write a headline for an online news story, follow three rules: Read More

So what's the number one pet peeve? Businesses who are difficult to do business, especially when I am trying to PAY them! This is absolutely inexcusable, and I see it all the time. What do I mean by being difficult? Let me give you an example: Read More

I've been thinking a lot lately about the importance of networking, and what impact leveraging your small business networks has on your business. Darren Rowse @ Problogger.net put together a great post (and nice graphic) detailing what makes up his social media network at Problogger, which looked something like this... Read More

How would you and your business like some free marketing? If this economy has you in a cost cutting frame of mind, you have something in common with the rest of us small business owners. You're probably mulling over the dilemma of how to get more advertising, for less money, and still grow your customer base. Word of mouth marketing is the answer Read More