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If you could pick one thing to improve in your small business marketing, what would it be? This short post will get your wheels churning. Read More

Since starting in the marketing department here at SheerID, I spend a lot of time on social media, keeping tabs on everything going and communicating with others. While I find it fascinating to watch what’s trending, I have also found it interesting to watch how most companies are trying to make a Read More

You know that old adage “Timing is everything”? Well, that especially true when it comes to marketing. Marketers are constantly trying to pin down that perfect sweet spot for launching marketing campaigns. Read More

While Big Data has fueled some amazing advances in marketing, retail, and healthcare, articles about big data can be a bit…dry. Good thing Spotify is here to make it interesting again! Read More

Since back-to-school shopping has turned into a huge opportunity for stores to reach consumers, here’s what you need to know about the role of mobile in back-to-school shopping. Read More

On Friday 29th August 2014, Ryan Grepper’s Coolest closed its Kickstarter campaign with over $13million in donations to become the most successful project on the renowned crowdfunding platform ever. The ’21st Century Cooler that’s Actually Cooler’, which had an original goal of $50,000, went on to Read More

Let’s cut right to the chase, students are hard to market to. They want your promotions and products, but they have made it very clear they do not want to hear from you. Read More

We know that the back to school season is second only to Black Friday-Christmas for many marketers. But do you have a handle on why you should look at it as a ginormous opportunity? Read More

But wait - you might be thinking “but my company isn’t trying to reach this demographic or is not selling B2C products.” Instagram is still another great marketing tool for your company to engage with. Read More

Judging by the popularity of quizzes like “Which Soda Are You?” and “Which Mad Men Character Should You Hook Up With?” on Buzzfeed, I’m not the only one who has a weakness for online quizzes. In their never-ending quest to offer new, fun, personalized customer experiences, some retailers have start Read More