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Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses wi Read More

The reigning theory in business has long been that “alpha” leaders make the best entrepreneurs. These are aggressive, results-driven achievers who assert control, and insist on a hierarchical organizational model. Yet I am seeing more and more success from “beta” startup cultures, like Zappos and A Read More

When I heard a friend and business mentor say, “Your startup won’t fail if you don’t quit,” I realized that every entrepreneur should adopt “never give up” as their mantra. Rather than quitting, there are always alternatives, like pivoting the business model or merging with new partners for support Read More

In my many years of consulting with business leaders and entrepreneurs, I have found that all of them realize the value of communication, in spreading the outbound message of mission and goals to their team and constituents. Yet, in their urgency to get things done, many forget to focus on really l Read More

Change is hard, in business as in your personal life. In my small business consultancy, I see this daily, per you owners and professionals struggling with the challenges of new markets and new competitors. Leading change is even harder, trying to balance the demands of the customers against the nee Read More

As an advisor to business executives and owners, I often hear discussions about employee accountability, almost always focusing on the negative. Phrases like “holding people accountable” imply negative consequences or punishment, rather than rewards or providing the freedom and coaching to team mem Read More

If you are one of the new age of entrepreneurs who hates the thought of doing a business plan as a first step in starting your new venture you will love this message. More and more professionals agree that a better strategy is to explore and fine tune your assumptions before declaring a specific pl Read More

Many business leaders I meet in my consulting practice are frustrated by the challenge of getting their teams working together, increasing engagement, and tackling market change requirements. We all realize that the pace of change is increasing, and new global markets makes it critical that every t Read More

The most valuable assets of a new startup are the people on the team, and the most challenging task of the entrepreneur and team leaders is to spend their leadership time and energy productively. Cash isn’t always the scarcest resource startups have to invest – more often it’s the leadership capita Read More

Entrepreneurs looking for investor funding often fail to realize that all money comes with strings. For example, if you have watched the Shark Tank TV series, you probably noticed that the Sharks always ask the entrepreneurs for their intended “use of funds.” Those who respond with one of the wrong Read More