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In what is becoming an increasingly competitive business environment, advertisers are beginning to turn to an alternative approach to communicate their messages to their target audience. If the separation between blog posts’ editorial and advertising sides was once a gulf, it is now diminished to the size of a sidewalk crack. Read More

The term “Cold Calling” brings out a visceral reaction in most sales people, to the point where it has become a much bigger debate than it should be. I am especially amused by jokers who sell the promise of “Never Cold Calling Again.”

The Good News... “Cold Calling” doesn’t have to be all phone work! Read More

I had planned to publish my annual blog report VIII on my 8th blogiversary on May 7, but it got stuck in the pipeline! ;) After eight years of blogging, I thought I could celebrate, so I went to 3 Små Rum (3 small rooms in Swedish) pub and had one bottle of Three Philosophers beer Read More

Last week while we were hard at work a Bugatti sold for $30 Million, a Picasso fetched $117 Million and the proud owner moved into his $1 Billion condo! So when pricing our business goods and services, do we market toward the "Average Joe" or the obscenely-rich? An offbeat look at the issue of setting biz prices Read More

By now, we all know that mobile web is the next biggest thing. Even a report from Morgan Stanley cemented the above theory by stating that the mobile web will supersede desktop Internet by 2015. Naturally with the rapid growth, mobile ads too will grow as well. But how effective are they? A recent article from eMarketer newsletter, tries to unravel the effectiveness of mobile advertising. Read More

Jim Kukral recommends this 28-page free report on content writing and SEO from the folks at Copyblogger. You can download it straight from a link on Jim's site. I haven't read it myself yet, but honestly have great respect for the Copyblogger team so it's on my to-do list. Hey, if anyone else has already seen this report and would like to give some feedback, please leave a comment below Read More

What can you learn about online video marketing from classic old TV shows? Quite a bit, we think. From "Star Trek" to "Gilligan's Island" to "Bewitched" and "The Andy Griffith Show", here's a fun look at how lessons learned from those great old TV classics can be applied to online video marketing for your product, service or other business. Tune in to find out more.. Read More

What can you learn from successful brands like Cracker Barrel about keeping customers coming back and always engaged with your product or service? As it turns out, some fairly simple steps keep customers engaged and not only coming back for more but staying longer once they do find you and visit. If loyal customers should be the goal of every small business than reading this post is key to finding success Read More

Leaving comments on blog posts can be a great way to promote yourself and your product. There are rules though and here are 10 tips you should consider Read More

Want to be more productive?

Put your money where your mouth is!

I’m always in the middle of reading anywhere from 5 to 8 books. One book in particular that I’m enjoying is called.. Read More