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Understanding the characteristics that millennials and Gen Zers are looking for on social media is the key to finding business success on the internet in the modern world. Instagram has become especially pivotal to the brand/customer relationship. These tips will help. Read More

How do you convert leads to customers? Simple. Build a marketing funnel. However, it’s not quite as simple to build a ‘successful’ marketing funnel. Find out what you need to do it right. Read More

Facebook and Instagram are planning to remove the total like counts from posts. Many are wondering… what will this mean for businesses, marketers, and consumers? Read More

The “smile and dial” concept is something we can still keep in mind to help us be polite as well as to maintain our professional reputation and goodwill with our customers. Read More

If you run a business, you are familiar with the tumultuous ride. It’s what we signed up for, yet it seems it doesn’t get any easier. If you can relate, read on… Read More

Despite the myriad of social media sites, history proves that more is not always better. Here are my top three takeaways as you consider the best channels for your business. Read More

A letter from Pixsy claiming copyright infringement from images displayed in a click-through link from a third-party website does not constitute an infringement on the image's copyright. Read More

There’s a difference between posting content and cultivating a community. Regardless of the platform you use, if only post your blog and sign-off, you’re wasting your time. Read More

All too often I encounter organizations who do not place enough value on the importance of a consistent and responsive social media presence. This is not necessarily intentional. Many just do not know what they don’t know. Read More

In a perfect world, we are born communicators. Since that’s far from reality, I’ve come to learn that strong communication requires a conscious effort. Read More