Research confirms what you've probably suspected: Buyers are deeply irrational beings. Studies show that even savvy buyers don't always make logical decisions about what they need and what's in their best interests; they often buy with their hearts first and their heads second. Here's how to effectively engage customers on an emotional level. Read More

Putting the “Signature” in a Signature Experience

Putting the “Signature” in a Signature Experience - http://customerinnovations.wordpress.com Avatar Posted by d2kd3k under Customer Service
From http://customerinnovations.wordpress.com 4339 days ago
Made Hot by: on November 13, 2008 3:12 am
Creating a customer signature experience isn't about your product or service touchpoint, it's about how your make your customers feel about themselves. Read More

One Simple Secret to Keeping a Customer for Life

One Simple Secret to Keeping a Customer for Life - http://smallbizbee.com Avatar Posted by smallbizbee under Customer Service
From http://smallbizbee.com 4340 days ago
Made Hot by: Bigheights on November 11, 2008 7:10 am
Do you remember your first sale? The first time somebody paid you for your product, service, or information? I sure do, and I bet I'm not alone in getting that giddy feeling when somebody was actually paying me! What a thrill, and my enthusiasm was through the roof. Read More

Would You Tell Your Customers (and Your Employees) How Bad it is?

Would You Tell Your Customers (and Your Employees) How Bad it is? - http://www.conversationagent.com Avatar Posted by mona19 under Customer Service
From http://www.conversationagent.com 4365 days ago
Made Hot by: on October 17, 2008 4:08 am
I confess it's been hard to cut through the myriad messages of alarm and preoccupation coming from every which way in the last couple of weeks, and think rationally. As a human who is highly invested in relationships, how all of the recent events are connected has impacted me to varying degrees. Read More

Top 5 Ways to Improve Customer Service

Top 5 Ways to Improve Customer Service - http://www.paysimple.com Avatar Posted by Chad under Customer Service
From http://www.paysimple.com 4386 days ago
Made Hot by: on September 30, 2008 3:43 pm
Regardless of the industry, everyone has had a challenging experience with customer service. Because the Internet has given businesses the opportunity to connect with more consumers, the focus on customer service quality has given way to customer service quantity. Here are five key practices (starting with the easiest) to creating an exceptional c Read More

3 Loyalty Ideas to Employ

3 Loyalty Ideas to Employ - http://www.targetmarketingmag.com Avatar Posted by TerryJackson under Customer Service
From http://www.targetmarketingmag.com 4401 days ago
Made Hot by: on September 11, 2008 6:47 pm
A loyalty program, of course, will not increase a customer's loyalty, so that should not be the overriding goal. Rather, the purpose of the program is to demonstrate the company's loyalty to a good customer, and often that surfaces in economic value like discounts, gift certificates, points, etc. Read More

Running a Small Business: A Privilege, Pleasure, and Vocation

Running a Small Business: A Privilege, Pleasure, and Vocation - http://bizbox.slate.com Avatar Posted by mtaylor under Customer Service
From http://bizbox.slate.com 4407 days ago
Made Hot by: on September 7, 2008 5:26 am
Joy For Customers Of A Small Business When The Business Owner Treats Entrepreneurship As A Privilege And Pleasure, Not Just A Way To Maximize Profits Read More

Target pays $6M to Natl. Foundation of the Blind

Target pays $6M to Natl. Foundation of the Blind - http://arstechnica.com Avatar Posted by loslosbaby under Customer Service
From http://arstechnica.com 4413 days ago
Made Hot by: on September 2, 2008 4:39 am
This landmark case shows you should take equal-access to your website as seriously as you would a doorway in your bricks-and-mortar business. Did you know that more than 10M blind and visually impaired people in the US and 1.3M who are classified as legally blind? That's a lot of customers to exclude. Read More

9 1/2 Ways To Enhance Customer Satisfaction Research

9 1/2 Ways To Enhance Customer Satisfaction Research - http://www.kiplinger.com Avatar Posted by ginalee under Customer Service
From http://www.kiplinger.com 4415 days ago
Made Hot by: on September 2, 2008 4:36 am
In a weak economy, it's especially important to get closer to your most loyal and profitable customers. Allocating dollars to research is one of the best ways to uncover what your customers want and what they really think about your business. Too often, though, companies go about customer satisfaction research the wrong way or pooh-pooh results th Read More

Fifty Ways to Keep Your Customers

Fifty Ways to Keep Your Customers - http://www.insidecrm.com Avatar Posted by gimmesome under Customer Service
From http://www.insidecrm.com 4457 days ago
Made Hot by: on July 18, 2008 9:49 pm
Your company could offer the best prices and services around, but if your company fails to make customers feel wanted, you can consider the chances of repeat business out the door. When it comes to retaining customers, simple gestures go a long way. And yet, if studies are anything to go by, we have yet to learn the fine art of keeping customers f Read More
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!