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Recently I traveled to Canada and each night we stayed at a different motel/hotel. We were on motorcycles and we all were tired when we arrived at a destination later each afternoon. There were 3 of us couples traveling together.

On our third evening, we came to the Pinecone Motel. It was an old Read More

Nurturing relationships with customers is a fundamental part of any business. Regardless of field or domain, retention is the secret ingredients to boosting leads and keeping your business on the floating line. Social media can be your best ally for nurturing prospects; but it can also be your wors Read More

We’re used to associating engagement and activation with badges, mails and notifications.
But user activation is a very broad subject that involves so much more than gamification and UX design.

User activation and retention are deeply connected to human interaction and emotions. Read More

We live in a world where we expect almost instant gratification in most things.

Whether it’s social media feedback, sandwich delivery, or an Amazon Prime order, faster is better, and instant is best.8 Read More

You may have great buyer personas and a knockout marketing plan, but if you're not surveying effectively, you could be missing out on crucial data. Read More

Sometimes giving feedback to a large, popular company can feel like a waste of time. Just one voice in a sea of millions yelling their opinions can’t make much difference, right? But even the largest companies rely on customer feedback to grow and improve. Read More

Jay Baer is the brainchild behind Convince & Convert – a digital marketing powerhouse that supplies services to some of the biggest brands in the country, including The United Nations, Allstate, Cabela’s, and Cisco.

Jay was kind enough to sit down with us and talk about social customer service. Read More

While now may be a bad time to be in the airline industry (or running a carrier's Twitter account), their recent woes can be a teachable moment for entrepreneurs in all fields. The overall lesson boils down to this: customers are key. It used to be said that, when a customer has a bad experience, t Read More

Customer appreciation doesn’t have to be complicated or expensive. With a little creativity and thoughtfulness, you can show your customers just how much you appreciate their business. Recognition, a kind note, or thoughtful gifts can deepen business relationships tremendously.

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